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Finally, a Real Estate System That Fits Your Life, Not the Other Way Around.

The Double Duty Playbook™ is a 12-week guided coaching and training experience designed specifically for Double Duty agents - those building a real estate business while balancing another job, family, and life.

This program gives you the systems, structure, and mindset to grow a consistent business on your terms, without burnout or guilt.

The Playbook Transformation

Before the Playbook

  • You’re juggling work, life, and real estate, and constantly feeling like there’s never enough time.

  • You want consistency but don’t know what to focus on first.

  • Your follow-up is hit-or-miss, and it feels like you’re always starting over.

  • You second-guess yourself and wonder if success is even possible while working another job.

After the Playbook

  • You have a clear, time-blocked schedule that actually fits your life.

  • You know exactly what to do each week to create leads and momentum.

  • Your systems for follow-up and client care run smoothly and predictably.

  • You feel confident, organized, and fully capable of building a thriving business - on your terms.

How the Playbook Works

The Double Duty Playbook™ combines accountability, flexibility, and lifetime access.  

8 Group Coaching Sessions (over 12 weeks)

Join live Zoom coaching sessions led by Coach Carla and the Double Duty community.
Each session provides real-time accountability, guidance, and support to help you stay focused and take consistent action.
You’ll connect with other Double Duty agents who understand your journey - so you never have to do this alone.
These sessions provide accountability, clarity, and connection so you stay on track and never feel alone in the journey.

7 Self-Paced Online Modules + Guided Workbook

Each module includes short, actionable video lessons and a guided workbook with practical exercises designed to help you immediately implement what you learn.

Lifetime Access (with All Future Updates!)

Keep lifetime access to all online modules, workbook materials, and any new updates so you can revisit, refresh, and realign your business anytime.

What You’ll Walk Away With

  • A clear, time-blocked schedule that fits your real life

  • A simple, repeatable system for generating and following up with leads

  • Confidence to show up consistently and communicate your value

  • Organized systems that make your business predictable and less stressful

  • Clarity, balance, and momentum that last long after the program ends

Your 7-Module Journey

Module 1: Real Estate Truths, Leveraging AI, Your Why, Your Goals & Your Aligned Schedule

Learn what truly drives success in real estate, uncover your personal “why,” and design a schedule that aligns your business with your life. Discover how to use AI tools to work smarter, not harder.

Module 2: Lead Generation Systems & Database

Build your database and choose a lead generation system that fits your personality and schedule. Discover how consistency compounds to create predictable results.

Module 3: Pipeline & Lead Follow-Up

Turn opportunities into closings with a clear system for tracking and nurturing leads. You’ll know exactly who to call, when to follow up, and what to say.

Module 4: Listing Appointments, Buyer Strategy Sessions & Your Value Proposition

Confidently communicate your value and master your listing and buyer presentations - showing clients why you are the professional they can trust.

Module 5: Working with Buyers and Sellers  “I Have a Client… Now What?”

From first showing to signed contract, you’ll learn how to guide clients every step of the way. Systems, scripts, and checklists make each experience smooth and professional.

Module 6: Contract to Close Systems

Simplify your transactions and protect your time with proven systems that take you from accepted offer to payday with confidence and ease.

Module 7: Be the CEO of Your Business

Step into your role as the CEO. Learn to track your numbers, manage your finances, and make strategic decisions that keep your business growing in alignment with your goals.

 

You’ll go from feeling like you’re always playing catch-up to confidently running your business with clarity, structure, and purpose.

You’ll stop spinning your wheels and start building consistent momentum-because your business will finally fit your life.

What Agents Are Saying

“I have so much more confidence than I did when I started.”


“I finally make time for myself and my business.”


“I know what my gaps are and what I need to work on.”


“The Playbook gave me the structure and belief I was missing.”

 

The Double Duty Promise

You’ll walk away with clarity, confidence, and a repeatable plan that works - so you can build a thriving real estate business without giving up your life, your career, or your peace of mind.

Your life. Your schedule. Your system. Your success.

Join the Double Duty Playbook™

Enroll today and build the business - and the life - you’ve been dreaming of.

Frequently Asked Questions

Q: What if I don’t have much time for real estate right now?
That’s exactly why the Double Duty Playbook™ exists. You don’t need more time - you need a system that helps you use the time you already have more effectively. The Playbook was built for busy Double Duty agents balancing work, family, and life. Each module is designed to fit into short, focused time blocks so you can make real progress without sacrificing what matters most.

Q: I’ve taken other courses before that didn’t help. How is this different?
Most programs are designed for full-time agents. The Double Duty Playbook™ was built for Double Duty agents - those who need clarity, confidence, and systems that actually fit into a busy life. You’ll get both structure and mindset coaching, plus real accountability and lifetime access so you can revisit as your business grows.

Q: What if I can’t make all the live sessions?
No problem! Every Zoom coaching session is recorded and uploaded to your Coaching Hub within 24 hours. You’ll have access to every replay, workbook, and module so you can stay on track - even if you can’t attend live.

Q: I’m brand new to real estate. Is the Playbook right for me?
Absolutely. The Playbook helps new agents start strong with the right foundation - clear goals, smart scheduling, and proven systems. You’ll know exactly where to focus, what to do first, and how to build momentum right away.

Q: I’ve been licensed for a while but haven’t been consistent. Will this still help me?
Yes! Many agents come to the Playbook after trying to “figure it out” on their own. This program gives you the structure, accountability, and mindset reset you’ve been missing. You’ll finally have the clarity to simplify your business and build the consistency that leads to closings.

Q: I’m not very tech-savvy. Will I be able to keep up?
Yes! The Playbook is simple to navigate, and you’ll receive step-by-step guidance every week. All live sessions are held on Zoom, and your Coaching Hub makes it easy to find your modules, replays, and workbook in one place - no tech skills required.

Q: What if I can’t afford to invest right now?
If you’re serious about creating consistent income, this is the best investment you can make. The Playbook helps you focus on the right activities that generate business - so one closing can easily cover your full enrollment.
And to make it even easier, payment options are available through Klarna and AfterPay, so you can spread your investment into smaller, manageable payments.

Q: What happens after the 12 weeks are over?
You’ll keep lifetime access to all 7 online modules, the workbook, and any future updates so you can revisit, refresh, and realign anytime. You’ll also stay connected to the Double Duty community and ongoing support opportunities that help you keep growing long after the program ends.

 

The Double Duty Promise (Your Success Guarantee)

I believe in this program because I’ve seen the transformation it creates. If you show up, complete your workbook, and attend your sessions, but don’t feel more confident, organized, and in control of your business by the end of the 12 weeks - I will personally work with you to identify what’s missing and help you get back on track.

Your success matters to me, and I’m committed to helping you build a business that fits your life, not one that takes it over.

 

Ready to Build a Business That Finally Fits Your Life?

If you’re ready to stop spinning your wheels and start creating consistent results, it’s time to join the Double Duty Playbook™.

You don’t have to keep wondering how to fit real estate into your busy life - you just need a system designed for the way you actually live and work.

The Playbook will help you create structure, build confidence, and gain the consistency you’ve been craving—all while honoring your priorities, your schedule, and your pace.

Join the Double Duty Playbook™ today and start building a business that fits your life, not the other way around.

Payment options are available through Klarna and AfterPay, so you can get started now and spread out your investment over time.

Your business.
Your schedule.
Your system.
Your success.