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You Have the Map.

Now Let's Build the Momentum.

Double Duty by Design™ is the vehicle we built to help you execute the plan you already made.

Over these two days you chose your mountain, built your RISE map, took it into a real week of your real life, watched what worked and what got in the way, came back, and built a 30-day implementation plan.

You do not need another plan. You need a structure that keeps you executing this one when the week gets full.

You have the map. We can provide the tools, the practice, the checkpoints, the navigation, the guidance and the community. You still have to climb.

Double Duty by Design™ is for you if…

  • You have a plan you believe in, and you want one connected structure to execute it inside limited, intentional real estate hours.
  • You know your goal, your numbers and what belongs in your 20%, and you want weekly navigation so you are not guessing whether it is working.
  • You want consistent conversations, not lead generation activity that goes nowhere.
  • You want to practice the conversations somewhere other than a real lead or a real client.
  • You want structure and accountability without shame or pressure.
  • You want somewhere to bring the real situation when the week falls apart, and leave with a next action.

The Promise

Double Duty by Design™ helps you execute the plan you built, consistently, inside the hours you actually have, with the systems, skills, practice, navigation, coaching and community that make consistent execution possible.

This is not about doing more.

It is about doing what matters, consistently, with support.

What Makes Double Duty by Design™ Different

Most real estate programs assume:

  • Unlimited time
  • Constant availability
  • Full-time focus
  • A schedule that can revolve around real estate

This one does not.

Double Duty by Design™ is built around:

  • Your real schedule
  • Your real energy
  • Your real responsibilities
  • Your current season of life
  • The income goal you are working toward

You are not building less seriously. You are building differently.

You Left Day 2 With Three Legitimate Options

There is no wrong choice here. The wrong choice is leaving with a plan you believe in and making no decision about how you will execute it.

Option A. Implement the plan on your own. You have the map and the 30-day plan. If you have the structure and the follow-through to run it yourself, run it.

Option B. Use support you already have, or another program. A coach, a team, a broker, an accountability partner, something you are already paying for. If it fits the plan you built, use it.

Option C. Use Double Duty by Design™. One connected structure built around limited, intentional real estate hours.

Double Duty by Design™ is the best fit for the agent who wants the checkpoints, the navigation, the practice, the tools, the guidance and the community in one place, built for the hours they actually have, instead of assembling all of it themselves.

If that is not you, take your map and go climb. That is a real answer and it is a good one.

One Connected Structure for the Climb

These are not separate classes stacked on top of each other. They are one operating structure. Each piece does a specific job on the climb, and they work together.

Momentum Monday

Your weekly trail checkpoint

Every Monday you reset the week around the goal, the numbers, your 20%, your conversations, your pipeline, your practice and your commitment for the week ahead.

Momentum Meter™

Your navigation

Know whether the Income Formula is working instead of guessing. Track the conversations, the appointments and the pipeline, and see whether your actions are moving you toward the summit you picked.

Confidence Lab

Practice climbs before the big climb

Practice the conversations here, so the first time you say them is not with a real lead or a real client.

Double Duty Playbook™

Your gear and tools

Build your systems once, for time design, database, follow-up and conversation generation, so limited real estate hours are not spent recreating the wheel every week.

Open Office Hours

Access to a guide when you get stuck

Bring the real situation. The conversation that is not converting, the week that fell apart, the thing you keep avoiding. Leave with a next action.

Community

Fellow climbers

Agents building real estate alongside careers, families, caregiving and full lives. You are not climbing next to people whose situation looks nothing like yours.

Also inside the structure: Foundation, your onboarding into the six-month rhythm. The Double Duty 5x5, the conversation generation system that keeps your weekly conversations consistent. Monthly workshops and labs. And the Double Duty Resource Library.

Coaching and guidance run through all of it. The structure carries the tools, the practice, the checkpoints, the navigation and the people. The climbing is still yours.

Your Personal DDBD Implementation Session

Every agent who enrolls in the September cohort receives a Personal DDBD Implementation Session.

Thirty minutes, one to one, built around the RISE map and the 30-day implementation plan you created during these two days. We connect what you built to your first actions inside Double Duty by Design™, so week one is execution rather than orientation.

It is part of cohort enrollment and onboarding for every agent, on either payment option. It is not a fast-action bonus and it is not a reason to hurry.

It is a 30-minute implementation session, not unlimited one-to-one coaching. The ongoing coaching happens in Momentum Monday, Open Office Hours, the Confidence Labs and the community.

What a Typical Week Looks Like

This program is designed to fit real life.

If you can protect a minimum of 5 focused hours per week, you have enough to run a plan built around limited hours.

A typical week may include:

  • Momentum Monday
  • One or two focused action blocks
  • Updating your Momentum Meter™
  • Follow-up and conversation generation
  • Optional Open Office Hours when support is needed

You can do more if you have capacity.

But you do not need unlimited time.

You need focused time spent on the right actions.

What Six Months of Execution Can Look Like

Results vary, and they depend on what you do. This is the shape of the climb when an agent stays connected to the structure:

In the first 30 days:
Your plan is running. Your Momentum Meter™ is set up around your own numbers, your first Playbook systems are built, and you are in the weekly rhythm.

By 60 days:
Your conversations and follow-up are becoming consistent. The Meter is showing you what is working and where you need support instead of leaving you to guess.

By 90 days:
Stronger habits, more confidence in conversations you have practiced, a clearer pipeline, and evidence that your actions are creating momentum.

By six months:
You are no longer relying on random bursts of effort. You have a repeatable structure for creating conversations, following up, tracking progress, getting coached when you are stuck, and moving your license toward consistent income.

The Commitment

Double Duty by Design™ works when you:

  • Protect focused time each week
  • Show up to the structure consistently
  • Take imperfect action
  • Track your conversations and pipeline
  • Use Open Office Hours when you need support
  • Come back to the plan when life knocks you off path

You do not need to be perfect.

That would be unrealistic.

You do need to be willing to stay connected.

The Investment

Double Duty by Design™ is a six-month coaching and implementation program. Both options are the same six-month commitment, the same access, and the same Personal DDBD Implementation Session.

$149 per month for 6 months. Total $894.

Or $799 paid in full.

Choose the option that fits your situation. Nothing else changes between them.

Why Six Months?

Because consistency is not built in one weekend.

You need time to run the plan inside your already full life, create conversations, follow up, build skills, track your pipeline, and adjust when the numbers say to.

Showing up once will not change your business.

Showing up consistently, with the right plan and support, can.

Who Double Duty by Design™ Is Not For

This program is not the right fit if:

  • You want guaranteed income without consistent action.
  • You are looking for shortcuts or quick wins.
  • You want to avoid real estate conversations.
  • You are not willing to track your activity or pipeline.
  • You do not want structure, support, or accountability.
  • You want someone else to do the work for you.

This program is built for progress, not pressure.

Join Double Duty by Design™

September Cohort

The cohort begins Monday, September 28, 2026.

Enrollment closes Tuesday, September 22, 2026 at 11:59 PM ET.

Why enrollment closes

The cohort begins together, and the days between enrollment closing and September 28 are working days. That time is used to:

  • Complete your onboarding
  • Complete the Results Guarantee Agreement
  • Set up your Momentum Meter™
  • Schedule your Personal DDBD Implementation Session
  • Get every agent ready to begin the six-month rhythm together

That is the whole reason for the date. The price does not change and nothing is being held back from you. If the timing is not right, the next cohort will be.

100% Results Guarantee

Do the work. Use the support. Track your progress.

Double Duty by Design™ is built on a simple principle: results come from consistently doing the correct activities.

Complete the six-month program according to the Results Guarantee requirements. If, at the end of six months, you have neither 3 closed transactions nor at least 3 qualifying active client opportunities, you may qualify for a refund of up to $799, equal to 100% of the paid-in-full program price.

We stand behind the system when you use the system.

Read the complete Results Guarantee requirements →

What Double Duty Agents Are Saying

Real agents. Real lives.

Real momentum built one focused step at a time.

“Double Duty by Design™ has helped me feel less overwhelmed and more confident in my ability to work with clients. Carla does not judge you. She helps you dig deeper and feel more confident in yourself.”

Donna H.

“Double Duty by Design™ has helped me stay focused on what matters instead of getting sidetracked by things that are not related to building my business. One win I’ve had is meeting an investor at an open house who wants to work with me.”

Fred E.

“Double Duty by Design™ has helped me with mindset, building systems, and feeling encouraged. I have more confidence, better follow-up, and better tracking. The amount of encouragement and direction you receive is golden.”

Alicia J.

Frequently Asked Questions

Start Building Consistent Income

A Note From Coach Carla

I created Double Duty by Design™ because I know what it feels like to build a real estate business inside a life that is already full.

You spent these two days doing real work. You chose your mountain. You built your map. You took it into a real week and watched what actually happened, including the parts that did not go the way you planned. Then you came back and built a plan you can run.

That is yours now. Nobody can take it back, and you do not need me in order to use it.

What I can give you is the structure that makes running it, week after week, a great deal more likely. The checkpoints, the navigation, the practice, the gear, the guidance, and people climbing alongside you who understand the life you are climbing with.

You do not need more willpower. You need the right support.

If that is what you want, I would be glad to make the climb with you.

Helping you RISE,

Coach Carla

You have the map. Now let's build the momentum.

Not someday. Not when life slows down. In the life you actually have.

Join Double Duty by Design™

By enrolling in Double Duty by Design™, you acknowledge that you have read, understand and agree to the Results Guarantee requirements.